If you do SEO to sell your company’s products and services (and you have no reason not to!), you’ve certainly asked yourself, and not once, the following questions: “Why does SEO change so often?” “Do I really need SEO to sell?” or “Why is it an endless process?”

The answer to most of these questions is the same: the evolution of technology! With all the new opportunities that are offered to them, user behavior changes, and the businesses have to adapt as well. Continue reading →