The ability to switch gears from searcher to marketer will help your keyword planning process go more smoothly. If you enter the marketing phase with the searcher in mind then this will help you to better optimize your site.

A question you need to answer is will your website meet your visitors’ expectations? I’ll recommend imagining a user navigating your site for the first time.

How did they get there? Most webmasters have their go-to internet marketing method which brings them their highest number of visitors. It could be banner advertising, ppc, facebook marketing, etc. Continue reading →