Identify potential niches for your products. You could, for instance, target a specific age group, subculture or customers from a certain location if your products are relevant to these groups. You need to do as much research as possible on the different groups you are interested in and figure out how likely these people are to shop online. You should also learn more about the other products these people have access to, for instance by doing some research on the stores where they usually shop at. Use surveys and study groups to gather useful information on the target groups you are interested in.
Select your strategies and platforms carefully. You need to focus on placing links where your potential customers are likely to see them. Choose platforms your customers use on a regular basis such as their favorite social network or email marketing if they are more likely to check their emails regularly throughout the day. New trends and platforms could become popular among the groups you are targeting, and adding more platforms to your campaign could be a great way to reach out to new target groups.
Find a reliable way of accepting payments. Processing payments through PayPal or a similar system is usually a good way to make sure the information of your customers is secure. Give more details about payment methods and encourage customers to send you their questions. You should also work on finding a quality shopping cart script you can use for your online catalog or develop one yourself if you have the necessary skills.
Consider expanding your business abroad. The Internet is an excellent way to reach out to customers located in other countries. You should have your website translated in several languages and figure out an affordable way of shipping your products all over the world. You should also start using social networks popular among your foreign customers and do more research about these new target groups to learn more about their habits. You could have a significant advantage over foreign competitors, since the products you sell might not be available in other countries.
You need to establish some detailed goals and a timeline for your Internet marketing campaign. Your goals could include reaching out to a new target group or generating a certain number of sales. Find a concrete way to measure your outreach, for instance by placing surveys on your website or by keeping track of how many customers redeem a certain coupon code. If you do not meet your monthly goals, communicate with your audience to get some feedback on your campaign and look for ways to improve your strategies.
You should use these tips to develop an efficient Internet marketing campaign and reach out to new target groups. Do plenty of research on potential customers to get a better idea of which strategies will be the most efficient.