Website blogging is nothing more than a casual means of communicating effectively with your clients and business associates. Do not let the idea of this new form of technology make you feel uncomfortable. Instead, embrace the method with enthusiasm and a positive approach, by employing the methods presented in this article.
Use tags correctly. Tags let you categorize your posts into different categories, which can then be searched by readers. Each of your posts should have two or three tags. Make sure you use the same words for similar posts (don’t have a “bikes” and “biking” tag, for example), and don’t give posts too many tags, as this tends to clutter up categories.
Use the correct spam filter for comments. If you require registration to comment, a CAPTCHA on the registration page is usually sufficient to keep spammers away. If you allow anonymous comments, an “advanced CAPTCHA,” that is, one that asks the user for “the number of hours in a day” or something similar is usually enough. Avoid services like Akismet, as these produce lots of false positives.
Make a posting routine. This requires lots of self-discipline, but it’s essential to your blog. If it’s not updated constantly, then there’s no blog. Try experimenting until you find one that fits your pace. There are some bloggers that post around 2-3 articles each day, while others post about one each week.
Try asking readers for feedback. Be sure to interact with them. Don’t assume that you know exactly what it is that your readers want from the blog, try asking them outright. This can be done in your comments, by creating a specific post for feedback by email, or social networks like Twitter. You could even use online communities.
Have your blog feel friendly and warm to visitors. Reply to comments that people leave, and this means more than just thanking them, try to have real conversations. If you can develop a relationship with your readers, they will tend to be more loyal to you, and keep coming back.
While you should reply to every comment on your blog, never let any of it hurt your feelings. People may post criticisms on your blog no matter which topic you blog about. Use constructive criticism to make your blog better. If you receive any negative or destructive criticisms, respond to them politely. This will eventually grow your readership and make you look mature.
When formatting a blog it is important that you keep the design clean and readable. You want your viewers to enjoy the experience of reading your blog. One way to make a great blog design is to pick a light background, preferably white, and choose text that is a very dark shade. This contrast will make it easy for your visitors to easily read your every word.
Use bulleting to ensure that certain points stand out in your blog. Bulleting is used in traditional print media as well. That is because it makes even difficult to digest material more manageable for readers. Bulleting should be reserved, of course, for delineating the most important parts of your text.
Try to link to other similar blog posts across the internet to increase your viewership. The more interconnected your blog site becomes the higher chance there is that a person surfing the web will stumble across your blog. Therefore, it is vitally important that you link your blog to similar blogs.
Encourage readers to post comments to your blog. This shows your readers you value their participation in your bog by their taking an active role. Always make an attempt to reply to their comments, too. This will make your readers regularly return to your blog to read new comments and become producers of information, rather than just passive consumers.
Take advantage of the many tools that have been specially created for bloggers. In the last year of two the market has exploded with software that is designed to make the blogger’s job easier. If this software is used correctly, not only will your blog benefit, your job will become considerably easier to handle.
Choose a color scheme and theme that are related to the content of your blog. Also, the colors should be easy to view for an extended period of time, without causing eye strain. The visual effect should reflect the atmosphere you are creating with the written words of your posts.
Add some questions at the end of your posts that will create discussion. When you leave your readers with a reason to interact, they will. Your questions should stir the thoughts of your readers and make them want to share their opinions, as well as debate with those who may offer a different point of view.
Install a plug-in that ranks posts based on popularity, such as Popularity Content. This is very important, regardless of whether you show this information on your blog or you don’t. Understanding which posts are the most popular ones, lets you know which posts are effective and which ones are not. By knowing this information, you can repeat the subject of the popular posts and refrain from posting the unpopular ones.
Don’t be afraid to set up more than one blog. If you have diverse interests you would like to share or several commercial products to promote, consider a blog for each one. That way you will avoid a crowded and unfocused blog which will attract no one. So, identify the topics you most want to share and set up a few blogs, each with it’s own focus.
You can manage your blogsite traffic easily with Google Analytics. This will give you a good idea of how well your SEO practices are paying off. You will be able to see who has sought your blog and make certain that your keywords are really effective in getting your targeted readers to your blog. If you see that one of your tactics isn’t working, you will be able to change it right away to improve traffic to your blog and your search engine rankings.
You are now more than ready to jump into the blogging arena in your own way and with your own personal approach. Remember that customers want to feel the personal connection that is often missing with online transactions. Use blogging as a way to overcome that obstacle. Use the tips provided here and get started now.